Teaching 'CEOs of the Future'
I recently did a series of Personal Branding Masterclasses for a group of super-motivated and very bright high school students at Bennett University's 'CEOs OF THE FUTURE' bootcamp. The main idea was to make them realize how they can change their 'DEFAULT BRAND'—which is also to say that if they don't build one themselves, it gets built on its own—to better their chances of standing out in a crowded market space. It was very interesting to see how these young minds (still grappling with their board preparations) began to articulate their own visions of themselves... or began to be tellers of their own stories✨
